When deciding if Pay-Per-Click (PPC) marketing is right for you, ask yourself “will it help my practice’s visibility in search results?” To answer that question, we first need to learn more about what search engine optimization (SEO) entails and how it differs from paid advertising. Onsite SEO is based on the foundation of your website. SEO entails optimizing the content […]
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In order to drive new patients to your website, your website content needs to represent your practice. Whether you think about it this way or not, your practice is a brand. It’s up to you build your brand so that it’s positively perceived by patients and prospective patients. Patients assume that you are qualified. However, with competition patients need to […]
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Utilizing Facebook to connect with your patients is very important. In a time when in-person communication has been limited, fostering communities online has become an essential part of maintaining relationships. Posting photos and sharing content from your practice goes a long way towards letting your patients (and prospective patients) get a feel for what it will be like during their […]
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Writing and maintaining a blog for your website may seem like a daunting task at first. Rest assured, your efforts won’t go unrewarded! Frequently creating consistent content for your blog benefits your website and aids in growing an audience that is actively engaged with you online. A successful blog post should be rich in keywords, stay topical and relevant, have […]
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