Peanut butter and jelly. Sonny and Cher. Seattle and rain. These are just some iconic duos that have always worked together. They are the yin to their yang, the Harry to their Sally, the… well you get the picture. Most things have a perfect partner, and Search Engine Optimization (SEO) and social media are no exception. It is not uncommon […]
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If you’re reading this blog post and trying to decide whether you’re going to catch up on a Game of Thrones episode or experiment with baking for the first time with the free hour you have over the weekend, I’ve got a much better idea. Let’s add backlinks to your website! In five easy steps, you can make a difference […]
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The world of online marketing is constantly changing. So much so that lately, having an up-to-date website and a business Facebook page isn’t always enough to make you stand out. This can be especially true if you’re just beginning to build your online presence. Luckily, there are ways that you can promote your practice online and on your own terms. […]
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What if I told you that one search engine accounted for over 80% of the Search Engine Market? And if you look at only mobile devices, that same search engine accounts for over 90% of the market. According to StatCounter Google now accounts for 86.76% of the Search Engine Market Share, far surpassing Bing (6.97%) and Yahoo (5.17%). When […]
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So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a monthly war with your competition on where you rank. In reality, it is a local campaign that helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are a couple tips from your Sesame […]
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What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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On any given month, 139 million consumers use the Internet to seek healthcare information, according to comScore, a company that track trends in the digital world. With the world going digital, and practice to patient communications have been forever changed by new technologies and communication channels, many dentists and orthodontists are asking themselves, “How is my practice catering to these […]
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Three of our very own local SEO experts—Jana and Amy—are attending the Search Marketing Expo (SMX) here in Seattle today! Continuing education is important to us, and the Search Marketing Expo is an always-educational event where we can consult local SEO colleagues from around the country, as well as stay up-to-date on all the latest and greatest in search engine […]
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As you may have heard, Google+ Local has officially replaced Google Places. Last Wednesday, Google retired Places in favor of Google+ Local, a move that combines local search and reviews. What’s new? Google’s main goal with this move is to integrate the social aspect of Google+ into your local business listings on Google. The reviews from your patients on your […]
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Do you know what it takes to successfully transition your practice in today’s marketplace; understanding the key points that make your practice more attractive to buyers so you can have your practice sold before others near you? This Friday, we invite to you join our Webinar and learn how doctors should approach the fine art of selling their practice—and profit […]
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